Back in 2001 Joel Spolsky wrote his classic essay “Good Software Takes Ten Years. Get Used To it”. Nothing much has changed since then: software is still taking around a decade of development to get good, and the industry is still getting used to that fact. Unfortunately, the industry has investors who want to see hockey stick growth rates on software that’s a year old or less. The result is an antipattern I like to call “Hello World Marketing”. Once you start to notice it, you see it everywhere, and it’s a huge red flag when choosing software tools.